More Proof Apple Users Are Loyal

By Subadri at 25 April, 2012, 1:27 pm

If you have an iPhone, chances are you’ll stick with it for quite some time,. According to new data from UBS. Apple has an 89 percent retention rate, according to a poll of 515 smartphone owners, UBS research found.

While retention rates appear to be falling for most brand, Apple’s rate have held up incredibly when even as its market share has risen, the survey said.

Of those polled, only 6 percent said they were thinking of dropping iOS for another platform; 4 percent were undecided. As a result, the retention rate could be as high as 93 percent, UBS speculated. Behind Apple, Samsung and HTC did well, and were the only other handset manufacturers to win more users than lose them. The same couldn’t be said for RIM, which dropped from a 62 percent retention rate to 33 percent in the last 18 months.