Failed to Sell the BlackBerry Playbook, RIM Earnings sales drop

Research in Motion (RIM) Blackberry as the producer’s net profit declined in the third quarter of 2011 from 911.1 million U.S. dollars to 360 million U.S. dollars only. Decline in profits was due to several factors, including the sale of Blackberry Playbook tablets are off target and delays Playbook operating system release 2.0.

Citing BGR, since the beginning of 2011, the Blackberry Playbook was less demand in the market. RIM is only able to sell 500,000 units BlackBerry Playbook in the first quarter of 2011, 200,000 units in the second quarter of 2011 and only 150,000 units in the third quarter of 2011. If the sales  BlackBerry Playbook totaled just 850,000 units.

Causes of loss BlackBerry Playbook

However, the RIM denied if the tablet less desirable markets. RIM claims is committed to continue to sell the tablet because the tablet market will evolve in the future.

“We will launch the software (software) Playbook OS 2.0 which will provide high security features. OS will be available in February 2012 at no extra cost,” said Co-CEO of RIM Mike Lazaridis.

RIM’s Blackberry Playbook could sell to raise its revenue this year. For the U.S. market, the tablet is now sold at promotional price U.S. $ 199.99 (16 GB), 299 U.S. dollars (32 GB), and 399 U.S. dollars (64 GB). In fact, the original price in the range of $ 300 upwards.

The reason is, the BlackBerry Playbook produced far more than the number of units sold. So the prime stock of RIM’s tablet is still piling up.

RIM claimed only managed to sell about 150 thousand Playbook through their partners. But if the totalized with retail sales, estimated the number could be more.

Blackberry tablet price reduction is partly due to the presence of competitors with lower prices. This includes, Amazon Kindle Fire (199 U.S. dollars) and Nook Tablet (249 U.S. dollars).

Rumors BlackBerry Playbook

Rumors, once the tablet is named in the press because it equated BlackPad Apple, Inc.. to compete with the iPad, had circulated for several months before the announcement. Playbook was first publicly demonstrated on October 25, 2010 on the opening day keynote of Adobe MAX 2010 Conference by the Chairman of Research in Motion’s Mike Lazaridis and Adobe Systems CTO Kevin Lynch.

Among the shows that feature tight integration with and support for Adobe AIR and Flash support. According to Lazaridis, “We’re not trying to go to the Internet to mobile devices but what we do is bring mobile devices to the computer desktop.”. Lazaridis then announced at the end of his presentation that the developers who get Adobe AIR application is approved on the BlackBerry App World. Since then, RIM offers BlackBerry Playbook for free to developers and includes WebWorks applications.

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